Wisecounter – partner of a wise leader
Wisecounter’s team is focused on customer satisfaction and on personal development. We have experienced a lot of joy in co-operating with our clients, which comes from trusted customer relationships.
We know that every client deserves the best. In our work we are focused on the quality of our service in order to exceed our customers expectations. We can offer it as we are leading professionals in our sector.
2x
Last year a quarter of our customers increased their profits two fold
1000
Over 1000 entrepreneurs have participated in our workshops
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Our clients are based in 30 different countries
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We have helped our clients improve their businesses for over 12 years
Meet the team, who makes all this happen
Wisecounter is focused on contributing towards our customers success. Our mission is to make every effort to assist our customers in achieving professional success. We work with different businesses who need reliable partners in many areas.

Maario Laas, Member of the Board, Partner, CEO
Maario, the CEO of Wisecounter manages the various branches of the company, supports the team, solves legal issues, finds solutions that meet the needs of customers and fulfils them. He has been with Wisecounter from the beginning and is loyal to his team. Maario has studied law at Tallinn Economic School, The Institute of Law (now the University of Tartu) and sociology of organization at PhD level at Tallinn University. He also carried out an independent research analysis on the subject at the University of Cambridge. Maario has also worked in the customs and transport sectors. He has advised various entrepreneurs for many years and has been a lecturer at the Tallinn Economic School and at the Mainor University College. Maario treats every customer with dedication. His curiosity helps to reach even the smallest details of each client’s question in order to find the best possible solution based on their experience and learning.
Languages: estonian, english, finnish
maario@wisecounter.ee
Hannu Oikarinen, Sales and marketing
Hannu joined Wisecounter to offer the knowledge and skills he has gained over 35 years of marketing and sales work, especially to those customers who want to expand to Finland and find partners there. The wish to join Wisecounter came from his positive cooperation experience, where we helped him with accounting, company creation, tax advice and management consulting. Today, Hannu wants to contribute to the success of both Wisecounter and our clients.
Languages: english, swedish, finnish
hannu@wisecounter.ee
Ott Kerstna, Senior Consultant in Sweden, Head of the Stockholm office
Ott’s main focus is to help our clients to enter the Swedish market and achieve sustainable growth. He has a deep and detailed understanding of the Swedish tax system, business start-up processes, and the most important agencies and unions. Ott has lived in Sweden for 20 years. He has an MBA degree in financial controlling from Stockholm University. After an intensive work period in the field of finance and logistics in Sweden, Ott joined Wisecounter’s team and began developing Wisecounter’s Swedish unit to provide business consulting and accounting services to Estonian companies operating in Sweden.
Languages: estonian, english, swedish
ott@wisecounter.ee
Karl Joosep Tavas, Accountant
Karl Joosep is a straightforward, conscientious and smart man who discovered the world of numbers for himself while studying entrepreneurship and business management at the Estonian Business School. At Wisecounter, Karl has been doing accounting for 3 years now. Karl deals with all the necessary accounting issues. He has experience in financial consulting for both Estonian and foreign companies, both large and small clients. Karl is very thorough and conscientious in his work, but at the same time nice and friendly person. He can be approached with any questions that arise.
Languages: estonian, english, german, french
karl@wisecounter.ee
Piret Metsis, Partner, Accountant
Piret has been the member of the Wisecounter team for 2 years. However, Piret has 22 years of work experience as an accountant. She has been the chief accountant of various companies for 20 years, including a Finnish company. Today, Piret mainly deals with our Finnish customers. Piret is a friendly, cheerful and dedicated accountant, and it is very important for her that her clients feel good about communicating with her and that the work done is correct and transparent.
Languages: estonian, finnish
piret@wisecounter.fi
Iia Liivamägi, Accountant
Iia is an experienced accountant. She has been accounting in the Wisecounter team since March 2019. Iia is always on time with her tasks and clients can entrust their financial affairs calmly to her care. Iia is very thorough and correct in her work, but friendly and helpful in dealing with colleagues and clients. Iia does accounting for Estonian companies.
Languages: estonian
iia@wisecounter.ee
Kersti Laater, Accountant
Kerst has 25 years of accounting experience and she has been a valuable member of the Wisecounter team for 3 years. Kersti has a wide horizon and she is very thorough. She mainly deals with Estonian companies, maintaining long-term and good co-operation relations with his clients.
Languages: estonian
kersti@wisecounter.ee
Meeli Haljand, Accountant
Meeli has been a valued member of the Wisecounter team for over a year. Meeli has an accounting experience in an international level. She does her work with dedication. Meeli is correct, specific and direct, so clients can be sure that the tasks entrusted to Meeli are always submitted on time and in accordance with the valid rules and laws. Colleagues describe Meeli as a sporty and cheerful companion.
Languages: estonian, english
meeli@wisecounter.ee
Tiina Ennulo, Accountant
Languages: estonian, english, russian, finnish
Languages: estonian, english, russian, finnish
tiina@wisecounter.ee
Samu Häkälä, Accountant
Samu has been a member of the Wisecounter team for two years. He joined the team straight after finishing his studies at Helsinki Business College. At the moment he deals with the finnish customers. Samu is open, positive and always willing to learn. He wants to bring his values to the Wisecounter team and also to his clients.
Languages: finnish, english
samu@wisecounter.fi
Marius Baum, Accountant
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